Bluetooth Proximity Marketing // Explained

"Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so."

Source: Wikipedia, the free encyclopedia.

Bluetooth, a short-range wireless system supported by many mobile devices, is one transmission medium used for proximity marketing. The process of Bluetooth based proximity marketing involves setting up Bluetooth "broadcasting" equipment at a particular location and then sending information which can be text, images, audio or video to Bluetooth enabled devices within range of the broadcast server. Current mobile phones usually have bluetooth switched ON by default, and a majority of users now leave bluetooth switched on for easy connection with car kits and headsets.

Bluetooth technology is now the latest medium for advertising and marketing. Bluetooth proximity marketing has become all the rage overseas as the newest way to connect with potential or existing customers.